
Problem: The pressure to be the 'perfect' eldest daughter is burdensome as there's no guide to being one.
In Nigerian culture, it's a coveted position of high regard, respect and honour - all at the cost of one's mental and emotional well being.
Insight: It takes a community to build or shape an eldest daughter, without the pressure of cultural norms or expectations to try and meet.
Solution: Rewrite the culture, Be the community.
Creative Proposition: For the daughters, By the sisters.








