Problem: Fridge space in student accommodation is often limited and quickly gets overcrowded, making it difficult to store and organise food.
Insight: Can't fridge it, yam* it
Solution: Helping students make the most of their fridge space, together.
Creative Proposition: Our Yard, Our Fridge
*yam it is a South London colloquial term to eat. In other words, if there's no space, eat it.
